Conversion Uplift is a specialist UK analytics consultancy led by Neal Cole, author of the official GA4/GTM audit course for CXL.
We specialise in marketing performance measurement; server-side tracking, Google Tag Manager, GA4, BigQuery and analtyics for Shopify stores. We build and monitor your data so that you make decisions based on metrics you can trust.
As analytics gets automated, someone has to make sure the machine got it right. That’s us, the people who keep the data honest, and prove it when a decision, a budget or a regulator depends on it.
I started Conversion Uplift in 2016 because the businesses I worked with were spending significant sums on paid media and setting next quarter’s budget on numbers nobody had checked. Most of them still are.
CXL asked me to write their official GA4/GTM audit course because auditing tracking was what I’d spent the previous decade doing. Much of the field trained on that course. I’m the person who wrote it.
On every account I check the same things myself: the data layer, the key events Google Ads bids on, the enhanced conversions and user-provided data going to Google and Meta, and whether GA4 revenue matches the back-end. If one of them is out, you hear it from me, with the number.
Neal Cole, Founder
Years of Hands-On Experience
Deep GA4, server-side GTM and BigQuery expertise, led by the author of the CXL GA4 audit course.
Projects Delivered
Measurement audits, server-side implementations and tracking rebuilds for brands across eCommerce, finance, legal, accountancy, events marketing, HR, logistics and gaming.
Countries Served
Supporting brands across the UK, Europe, the USA, New Zealand, Hong Kong and beyond.
Tracking Events Fixed
Broken events, data-layer failures and consent gaps found and fixed, so the numbers our clients report are real.
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Analytics Engineer
Senior Analytics Consultant
Data Analyst
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
