“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first I contact when I need conversion help!”
– Danny Mahon, Head of Marketing at Bgo.com & Previously Bwin bingo brands.
“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.”
– Richard Verdin, Managing Director, RGA EMEA.
Web analytics, tag management, conversion rate optimisation and more. Get a free consultation and grow your business by aligning your website or app with your goals.
We are located in the North West of the UK between Wrexham and Chester, but mainly work remotely for organisations throughout the UK and Europe.
For a Free introductory consultation contact us by email – [email protected] or call us on +44 01978 896787.
Dan Le Roux – Hastings Direct
“Neal came into Hastings to help us move our web analytics coverage and capability forward. From the outset Neal was consistently able to demonstrate his breadth of knowledge but also his strong work ethic and determination to overcome the challenges he encountered was admirable. Neal’s communication skills allowed him to integrate himself within the wider teams as well. I would have no hesitation in recommending Neal for similar roles and sincerely hope I work with him again in the future.”
Andrew Manduca – VP Growth – Casino Brands
“Working with Neal and the rest of the Conversion Uplift team has been an incredible success. The team got up to speed quickly – transforming and improving our web analytics set up and implementing an A/B testing framework for the business. They delivered positive results from day 1. I wouldn’t hesitate to recommend Neal and his experienced team to any digital company.”
We understand the importance of setting targets for improving your conversion rate and we aim to deliver a return on your investment though a customer centric approach to digital marketing optimisation.
Increase your revenue and/or lead generation with a strategic approach to conversion optimisation.
Evaluation of your website or app to boost lead generation or sales.
Apply insights to optimise your sign-up or check-out forms to increase conversions.
Conduct user research to evaluate usability and the overall customer experience.
Get help with setting up and developing a program of A/B testing.
Don’t put up with a low conversion rate for a second longer – get a free consultation.

We tailor every project to the client’s needs and priorities. We use a variety of techniques to improve your conversion rate, from web analytics, heuristic analysis (e.g. The Lift Model), usability testing, buyer personas and customer journey analysis.
The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps.
We use it extensively as it is easy for anyone to understand. There is no need to over-complicate conversion rate optimisation.

Begin your conversion rate optimisation programme with a Free consultation, email [email protected] or call +44 01978 896787
Founder of Conversion Uplift
Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Free audit checklist to
Fix GA4 Tracking Like a Professional



We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Read Full Case StudyOnline claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
Read Full Case Study80% more usable event data for an online casino group, by moving GA4 into BigQuery
Read Full Case Study







Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.

Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course

Analytics Engineer

Senior Analytics Consultant

Data Analyst
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
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