Case Studies - Conversion Uplift

Leading Organisations

Trusted where getting the numbers wrong is expensive

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Case Studies

What trustworthy measurement is worth

A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

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Reducing Customer Support Calls for a Global Insurance Company

We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.

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Enhancing Data Quality for Online Casinos

The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.

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A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

Reducing Customer Support Calls for a Global Insurance Company

Enhancing Data Quality for Online Casinos

A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

Read Full Case Study

Reducing Customer Support Calls for a Global Insurance Company

Read Full Case Study

Enhancing Data Quality for Online Casinos

Read Full Case Study

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Case Studies

Testimonials

What Our Clients Say

Our clients value how we simplify complex analytics and make insights easy to act on.

Meet Our Team

Meet the people accountable for your numbers

Conversion Uplift

Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.

Neal Cole

Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course

Kristian Kirk

Analytics Engineer

Richard Kottke

Senior Analytics Consultant

Muhammad Gaffer

Data Analyst

Social Insights

Insights We Share on LinkedIn

Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.

Contact Us

Let’s Find Out What Your Data is Telling You

Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.