Digital Marketing Consultancy Chester
Digital Marketing Consultancy Chester
Improve Your Conversion Rate
As a conversion rate optimisation consultancy we specialise in making more money from your website. We do this by:
- Increase leads and/or revenues through expert led evaluation of your website.
- Website and SEO analytics to identify opportunities for growth.
- Online experiments using A/B and multivariate testing tools.
- Usability & customer research to improve website performance.
- Customer journey analysis to create the optimal user experience.
Conversion Uplift Ltd:
Conversion Uplift Ltd was founded in 2016 by Neal Cole who has over 20 years experience in digital marketing and customer insight. We are based near Wrexham in North Wales and Chester.
Proven expertise:
Before launching Conversion Uplift, Neal worked in website optimisation for the online gaming company GVC and in E-commerce for Shop Direct (including Littlewoods.com). He started his career as a market research manager which gave him a passion for human psychology and understanding consumer behaviour.
Local and international services:
We have clients in the North West, throughout the UK and in Northern Europe. We have previously worked in Paris for the music streaming app, Deezer.com, to review user journeys and improve the customer experience. Other clients include the online casino brand Bgo.com, the re-insurer RGAx and Manchester Airport Group Online (MAGO).
Alternatively, email Neal at [email protected] or phone on 077649 51465.
More reading
Gall's Law
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Case Studies
What getting the numbers right is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Read Full Case Study
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
80% more usable event data for an online casino group, by moving GA4 into BigQuery
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Testimonials
What Our Clients Say
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
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