You suspect your numbers are wrong.
A free website analytics and SEO audit shows you where.
We scan your site from the outside, with no logins and no account access, and prepare a graded report: which tracking tags are on the page, whether they fire before a visitor consents, how fast the site performs for real users, and where your SEO and AI-search visibility stand. To get yours, arrange a short online call. We run the scan before we meet, go through the graded report with you on the call, and email it to you afterwards.
Built by Neal Cole, author of the official GA4 and GTM audit course for CXL.
A fast, graded check of your analytics, consent, SEO and AI-search readiness.
No account access needed.
Free Website
Analytics & SEO Audit
Every report is prepared and checked by a person. We go through it with you on the call, then email it to you so you have it in writing. No instant score on screen
How it works
Why a call rather than an instant score? Each report takes real time from a senior analyst to prepare, and the findings are worth more with someone telling you which ones matter and which ones do not.
01
Arrange a call
Pick a time that suits you and give us your website address.
02
We prepare your audit
Before we meet, we run the full scan and a person reviews the findings.
03
We go through it together
On the call, we walk you through the findings and email your report afterwards.
Why run a free scan at all
Anyone can get a free audit score in seconds.
Deciding whether to believe it is harder.
Automated audits used to cost money. Now AI runs them for nothing, and any tool online will hand you a score in seconds. Search for a free GA4 audit or a free SEO audit and you will find dozens.
A score is easy. Knowing whether to trust it is the hard part. An automated tool can tell you a tag looks wrong. It cannot tell you whether that matters or what it is costing you, and quite often it has simply misread your setup and raised a false alarm.
Our free audit runs the same kind of scan, with one difference: it is built and checked by people who audit measurement for a living, and it is honest about the line between what an outside scan can see and what it cannot.
What the free audit checks
Why a call rather than an instant score? Each report takes real time from a senior analyst to prepare, and the findings are worth more with someone telling you which ones matter and which ones do not.
Tracking tags on the page
Tracking tags on the page
Consent timing.
Whether those tags fire before a visitor has given consent. That is a compliance risk, and a common cause of inflated or missing numbers.
Core Web Vitals
How the site performs for real users, not in a lab test.
On-page SEO fundamentals
The basics that decide whether your pages can be found and understood.
AI-search and crawler visibility
Whether the tools now answering your customers’ questions can read your site at all.
You get a graded report, “D: High Risk” for example, with the findings ordered by what matters most, so you know where to look first.
What a free scan cannot see,
and why that matters
A free scan can see what is on your website. It cannot tell whether the data is actually correct. That gap is where budgets get wasted.
Imagine this...
An outside scan can see that a tag is on the page. It cannot see whether that tag is recording the right thing. That gap is where budgets get wasted.
Picture a consent banner updated during an unrelated site change. Nothing looks broken. The page still loads and the tag still shows up in a scan. Behind it, though, a share of your conversions stops being collected and stays uncollected for months. Your paid campaigns keep bidding on those numbers, optimising towards the wrong signal, and the first anyone notices is when the quarter’s figures do not add up.
FREE AUDIT
The free Website Analytics & SEO Audit is an external scan.
It spots symptoms from the outside and flags where something looks wrong. This includes Google’s Core Web Vitals to measure performance of your website which directly affects how Google ranks the site.
vs
PAID AUDIT
The paid GA4/GTM Audit is a senior review with account access.
It gets inside GA4 and GTM to confirm the cause, checks whether your conversion and checkout events fire on real submissions, follows how the data is deduplicated and attributed downstream, and reviews the quality of your BigQuery and historical data.
The free audit tells you
whether you have a problem.
The GA4 / GTM Audits
Confirms the cause and gives you the fix.
Neal Cole
Author of the Official GA4 & GTM Audit Course for CXL
When your report flags something, it is because someone who teaches this work for a living decided it was worth your attention and stands behind it.
Why put your numbers in our hands
Most audits are run by whoever a tool assigns you, or by no one at all. This one has a name on it.
Built by the person who teaches it
Neal Cole wrote the official GA4 and GTM audit course for CXL. Not trained on it. He wrote it. When your report flags something, it is because someone who teaches this work for a living decided it was worth your attention, and stands behind it.
Trusted where accuracy matters
We also work in sectors where getting measurement wrong has consequences well beyond a marketing dashboard: financial services, gambling and legal, where how you collect and consent to data is scrutinised. If you own compliance or data protection as much as growth, the same audit gives you an outside read on whether your tags behave the way your policies say they should.
Our specialisms
Server-side GTM, GA4, BigQuery and Shopify. We do not do A/B testing or conversion-rate optimisation; when that is what you need, we will point you to people we rate. What we do is make sure the numbers you run the business on hold up, and prove it when it counts.
Find out where your data stands
If your instinct says the numbers are off, a short call is a cheap way to find out whether you are right. Arrange one, and we will have your graded report ready to go through when we meet.
If the audit turns up something serious, the GA4/GTM Audit is the next step: a senior review that gets inside your accounts to confirm it and fix it.
A fast, graded check of your analytics, consent, SEO and AI-search readiness. No account access needed.
Leading Organisations
Trusted where getting the numbers wrong is expensive
Case Studies
What trustworthy measurement is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Read Full Case Study
Reducing Customer Support Calls for a Global Insurance Company
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
Enhancing Data Quality for Online Casinos
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Reducing Customer Support Calls for a Global Insurance Company
Enhancing Data Quality for Online Casinos
Testimonials
What Our Clients Say
Our clients value how we simplify complex analytics and make insights easy to act on.
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.