Glossary of Conversion Marketing
Glossary of Conversion Marketing
Important terms in conversion marketing:
This glossary of conversion marketing contains 274 conversion, psychological biases and neuroscience terms that are used in website optimisation. It also includes many examples from A/B optimisation tests.
Please email us at [email protected] if you would like to suggest other conversion or psychological terms that should be included in the glossary.
In this glossary you will find many examples of how conversion marketing is successfully implemented in the real world.
To help you quickly find what you want you can jump to the letter you need by clicking on the letters below.
Menu:
C:
Conjunction Fallacy
Conservatism (Bayesian)
Content Delivery Network (CDN)
Contrast Effect
Conversion Attribution Modelling
F:
Focusing Effect (or Illusion)
Forer Effect
Functional Fixedness
Fundamental Attribution Error
Hostile Media Effect
Hot-Hand Fallacy
I:
Identifiable Victim Effect
Illusion of Control
Implicit Research
Z:
Zero Price Effect
Conversion rate optimisation is central to all digital marketing activity as it determines how successful you will be in helping visitors achieve their goals and it also allows you to grow your business. As a result conversion marketing now covers a diverse range of skills and activities, from design, web analytics, human psychology, user experience, usability testing, customer research, competitor analysis and neuroscience. This glossary of conversion marketing is designed to assist you in understanding key terms and provides some real life examples for you to use in your day-to-day conversations.
More reading
Does Boris Want To Be Sacked?
Private Blog Network (PBN)
Case Studies
What getting the numbers right is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Read Full Case Study
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
80% more usable event data for an online casino group, by moving GA4 into BigQuery
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Testimonials
What Our Clients Say
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.
Comments