Glossary of Conversion Marketing

Glossary of Conversion Marketing

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  • A/A Test
  • A/B Test
  • Above The Fold
  • Accelerated Mobile Pages (AMPs)
  • Adaptive Design
  • Ad Blocker
  • Ad Group
  • Ad Ranking
  • Affect Heuristic
  • Affiliate
  • Affiliate Program
  • Affordance
  • Ambiguity Bias
  • Anchoring
  • Anchor Price
  • Anticipatory Design
  • Artificial Intelligence
  • Attention
  • Attentional Bias
  • Attention-Driven Design
  • Attribution Model
  • Autonomy
  • Authority
  • Autoresponders
  • Availability Cascade
  • Availability Heuristic
  • Backfire Effect
  • Back end
  • Back Links
  • Bandit Testing
  • Bandwagon Effect
  • Banner Ads
  • Banner blindness
  • Base Line
  • Base Rate Fallacy
  • Bayesian A/B Testing
  • Behavioural Economics
  • Belief Bias
  • Bias Blind Spot
  • Bounce Rate
  • Branded Vertical
  • Broad Match
  • Brochureware
  • Butterfly Effect
  • Buyer Legends
  • Buy-Now Effect
  • Call-To-Action (CTA)
  • Card Sorting
  • Category Bias
  • Central Limit Theorem
  • Centre Stage Effect
  • Cheerleader Effect
  • Choice Architecture
  • Choice Overload
  • Choice-Supportive Bias
  • Click-Through Rate
  • Click Stream
  • Client-Side
  • Cloaking
  • Clustering Illusion
  • Cobra Effect
  • Cognitive Bias
  • Cognitive Dissonance
  • Cognitive Ease
  • Cognitive Schema
  • Cognitive Strain
  • Commitment and Consistency
  • Completion Bias
  • Concatenation
  • Confidence Level
  • Confirmation Bias
  • Confirmation Email
  • Confirmation Page
  • Congruence
  • Congruence Bias
  • Conjunction Fallacy
  • Conservatism (Bayesian)
  • Content Delivery Network
  • Content Marketing
  • Contextual Marketing
  • Continuous Variable
  • Contrast
  • Contrast Effect
  • Control Page
  • Conversion
  • Conversion Attribution Modelling
  • Conversion Coupling
  • Conversion Journey
  • Conversion Rate
  • Conversion Rate Optimisation
  • Cookie
  • Cost Per Acquisition
  • Cost Per Thousand Impressions (CPM)
  • CRM
  • CSS Sprite
  • Customer Journey Map
  • Decoy Effect
  • Deep Link
  • Deep Linking
  • Default
  • Design of Experiments
  • Directional Cues
  • Discoverability Marketing
  • Discrete Variable
  • Disfluency
  • Distinction Bias
  • Dunning-Kruger Effect
  • Dynamic Content
  • Keywords
  • Keyword Research
  • Ego Depletion
  • Email Marketing
  • Empathy
  • Empathy Gap
  • Encapsulation
  • Endowment Effect
  • Evolutionary Algorithm
  • Exact Match
  • Explicit Goals
  • Eye Tracking
  • First-Party Cookies
  • First Time Deposit
  • Fitts’ Law
  • Flow State
  • Focusing Effect (or Illusion)
  • Fogg Behaviour Model
  • Form
  • Fractional-Factorial
  • Frame
  • Framing Effect
  • Free
  • Friction
  • Front End
  • Full Factorial
  • Functional Fixedness
  • Gall’s Law
  • Gamification
  • Geo-Fencing
  • Geometric Progression
  • Geo Targeting
  • Goal Gradient Effect and How To Motivate Customers To Buy
  • Gross Margin Contribution
  • Groupthink
  • Growth Hacking
  • Hamburger Icon
  • Happy Path
  • Hedonic Framing
  • Hedonic Treadmill
  • Herd Instinct
  • Hero Image
  • Heuristics
  • Hick’s Law:
  • Hindsight Bias
  • Homepage
  • Hyperbolic Discounting
  • Hypothesis
  • IKEA Effect
  • Implicit Association Test
  • Implicit Goals
  • Inclusion and Exclusion Test
  • Independent Variable
  • Inertia
  • Inferential Statistics
  • Information Foraging Theory
  • Information Scent
  • Inline Validation
  • Innovation Test
  • Interruption Marketing
  • Interstitials
  • Inverted Pyramid
  • Iterative Testing
  • Web Analytics Solutions
  • JavaScript
  • Landing Page
  • Landing Page Optimization
  • Latent Conversion
  • Latin Squares
  • Lifecycle Stage
  • Lifetime Value
  • Lift Model
  • Likert Scale
  • Link Re-targeting
  • Live Chat
  • Loan Words
  • Local Maximum
  • Long Tail Keyword
  • Loss Aversion
  • Main Effects
  • Management By Exception
  • Margin of Error
  • Martech
  • Mastery
  • Mental Accounting
  • Micro Conversions
  • Microsite
  • Mirror Site
  • Mobile First
  • Mobile Optimisation
  • Mobile Optimised Copy
  • Monochronic
  • Motivation
  • Multivariate Test
  • Narrative Fallacy
  • Negative Interaction
  • Nudge
  • Null Hypothesis
  • Open Rate
  • Organic
  • Outliers
  • Output Variable
  • Overjustification Effect
  • Paradox of Choice
  • Pareto Principle
  • Pay Per Click (PPC)
  • Peripheral Vision
  • Permission Marketing
  • Persona
  • Personalisation
  • Play Money Player
  • Polychronic
  • Post-Conversion
  • Positive Interaction
  • Pre-Mortem
  • Priming
  • Private Blog Network (PBN)
  • Product Defect
  • Product Enhancement
  • Prospect Theory
  • Proximity
  • Pull Marketing
  • Purpose
  • Push Marketing
  • Qualitative Research
  • Quality Score
  • Quantitative Research
  • Real Estate Test
  • Real Money Player
  • Recipe
  • Reciprocation
  • Regression To The Mean
  • Relevance
  • Responsive Design
  • Retargeting
  • Risk Reducer
  • Sales force Automation
  • Saturated Main Effect
  • Scarcity Heuristic
  • Search Engine Optimisation (SEO)
  • Search Engine Spiders
  • SERP’s
  • Server-Side
  • Session Replay
  • Shiny New Thing Syndrome
  • Simpson’s Paradox
  • Social Proof
  • Splash Page
  • Split Path Testing
  • Split Test
  • Squeeze Page
  • SSL (Secure Sockets Layer)
  • Status Quo Bias
  • Sunk Cost Fallacy
  • Survivorship Bias
  • System 1
  • System 2
  • Taguchi Method
  • Testimonial
  • The Mere-Exposure Effect
  • Third Party Cookie
  • Throttling
  • Thumbnail
  • Time Series
  • Tool Tips
  • Transactional Email
  • Tree Testing
  • Trust
  • Uplift
  • Urgency
  • Usability Problem
  • Usability Testing
  • User Centred Design
  • User Experience
  • User Intent
  • Value Exchange
  • Value Proposition
  • Vanity Metrics
  • Variable Interaction
  • Variance
  • Visual Hierarchy
  • Volition
  • Web Conventions
  • White Space
  • Z Score – Definition and How to Use
  • Conversion rate optimisation is central to all digital marketing activity as it determines how successful you will be in helping visitors achieve their goals and it also allows you to grow your business. As a result conversion marketing now covers a diverse range of skills and activities, from design, web analytics, human psychology, user experience, usability testing, customer research, competitor analysis and neuroscience. This glossary of conversion marketing is designed to assist you in understanding key terms and provides some real life examples for you to use in your day-to-day conversations.