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Conversion Uplift

Branded Vertical

Definition

A branded vertical is where a microsite is on the same URL as the company’s main site. Microsites tend to be used to host individual campaign/event promotional content or for regular, ongoing content, such as a blog. The main advantage of having a branded vertical is that the SEO ranking will be to the benefit of the company’s main site rather than a separate URL.

The Unbounce conversion marketing glossary is a branded vertical as it has its own navigation, but is on the unbounce.com under unbounce.com/conversion-glossary/. Also see microsite.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

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Search engine optimization icons created by Eucalyp – Flaticon

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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