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Conversion Uplift

Broad Match

Definition

Broad match refers to the default method of keyword-matching in PPC campaigns. It displays ads using similar phrases, singular or plural forms, misspellings, synonyms, and related searches. For example if you are targeting “roof tiles” your ad would be displayed if someone searches for “roofing tiles” or “tiles for roofs”. When these two phrases were input into Google search a number of the same sponsored ads are generated. See also exact match.

Image of example of broad match search results

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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