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Conversion Uplift

Card Sorting

Definition

Card sorting is a usability tool to improve website navigation by asking users to organise topics into categories and may involve them naming these groups. This identifies how users’ would expect to find content or functionality on a website. See also tree testing.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Critique of card sorting – 6 card sorting tools to improve website navigation.

Tree testing – How to use tree testing to improve findability.

Digital Marketing toolbox – Over 300 resources.

Credit:

Cards icons created by Victoruler – Flaticon

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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