Click Stream

Definition

Click stream data is a feature of most web analytics software that shows the most popular sequences of pages viewed by visitors to a website. In Google Analytics this is referred to as ‘Behaviour flow’.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

Web analytics – 18 free & pad web analytics solutions

Credit:

Left click icons created by Smashicons – Flaticon