Client-Side
Client-Side
Definition:
Client-side refers to where software (e.g. A/B testing tools) runs in the visitor’s web browser after the page has loaded. For example client-side A/B testing software uses a line of JavaScript code to manipulate a page in your browser.
Client-side and server-side
Client-side A/B testing software has the advantage it allows you to set up tests quickly, with no need to go through IT or involve developers and most offer a What You See Is What You Get (WYSIWG) visual editor which means you can build your own tests without any technical know-how. On the downside because client-side software makes changes after the page has loaded it can suffer from a flicker in the browser. See also server-side.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Digital Marketing toolbox – Over 300 resources.
A/B testing tools – Which A/B testing tool should you choose?
