Cloaking
Cloaking

Definition
Cloaking is search engine optimization (SEO) technique where the content shown to a search engine spider is different from that served to a human visitor in order to influence search engine rankings. Sites found using cloaking are normally penalised by search engines.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Digital Marketing toolbox – Over 300 resources.
Keyword research – How to do keyword research.
Link building – Top link building tools to drive traffic to your site.