Concatenation is the process of taking two or more items (e.g. CSS or JavaScript strings) and combining them into a single file to save space to improve page load speeds.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools – Digital Marketing Toolbox.
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
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The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
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A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Reducing Customer Support Calls for a Global Insurance Company
Enhancing Data Quality for Online Casinos
Our clients value how we simplify complex analytics and make insights easy to act on.
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Analytics Engineer
Senior Analytics Consultant
Data Analyst
Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.
