Conversion Rate Optimisation

Definition:

Conversion rate optimisation is a continuous process of improving a website or app’s conversion rate through a structured and evidence based approach.

To reach the full potential from conversion rate optimisation it is essential to have a structured and scientific approach. This should include such elements as customer feedback, web analytics, technical fixes, prioritisation and A/B testing. See my post – 8 steps guaranteed to boost your conversion rate.

Source: Neal Cole, Conversion Rate Consultant

Resources:

CRO process – 8 steps guaranteed to boost your conversion rate.

Prioritisation – How should you to prioritise your A/B test ideas.

Over 300 tools revised – Digital  Marketing Toolbox.

CRO strategies – 10 strategies for successful conversion rate optimization. 

Credit:

Marketing icons created by juicy_fish – Flaticon