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Cost Per Thousand Impressions (CPM)

Cost Per Thousand Impressions (CPM)

Image of key formula for CPA, LTV and GPPC

Definition

The cost per thousand impressions (CPM) is the monetary value that an advertiser pays for each thousand views of an ad on a website.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

Credit:

Money icons created by Freepik – Flaticon

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