CRM

Definition

CRM stands for customer relationship management and refers to software that helps organisations monitor and manage interactions with a customer across multiple channels (e.g. web, app, email and telephone). CRM software will normally segment customers according to their behaviour and demographics to improve the relevancy of communications.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox. 

Credit:

CRM icons created by Eucalyp – Flaticon