Home > Glossary > Design of Experiments

Design of Experiments

Design of Experiments

Definition

The design of experiments refers to the process for collecting and analysing data from multivariate tests.

Image illustrating multivariate testing

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing tools – Which A/B testing tool should you choose?

Credit:

Graphic-design icons created by Freepik – Flaticon