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Empathy Gap

Empathy Gap


Empathy Gap refers to the cognitive bias where individuals are unable to understand or relate to the emotions, thoughts, or experiences of others. This can lead to a lack of empathy or a failure to appreciate others, resulting in misunderstandings, miscommunications, and ineffective interactions.


  1. In marketing, it can occur when businesses fail to understand the needs and desires of their target audience. For instance, a company may launch a product without conducting market research. Resulting in low sales and customer dissatisfaction.
  2. In personal relationships, an empathy gap can arise when individuals fail to listen and understand the emotions and concerns of their partners, friends, or family members. This can lead to miscommunications, conflicts, and strained relationships.


Research has shown that empathy gaps can have significant impacts on human behaviour. For example, studies show that individuals may have difficulty predicting their own emotional responses to future events, leading to an empathy gap between their predicted and actual emotional experiences. Additionally, neuroscientific studies have shown that empathy involves complex cognitive and emotional processes. These processes can result in an empathy gap where individuals struggle to understand or relate to the experiences of others.


Empathy Gap refers to a cognitive bias where individuals fail to accurately understand or relate to the emotions, thoughts, or experiences of others. It can occur in marketing, personal relationships, and everyday interactions. It can result in misunderstandings and ineffective communication.

Useful Resources:

  1. Conversion marketing – Glossary of Conversion Marketing.
  2. Over 300 tools reviewed – Digital Marketing Toolbox.
  3. The Empathy Gap: Building Bridges to the Good Life and the Good Society” by J.D. Trout
  4. Empathy: Why It Matters, and How to Get It” by Roman Krznaric
  5. The Art of Empathy: A Complete Guide to Life’s Most Essential Skill” by Karla McLaren
  6. “The Science of Empathy” – TEDx talk by Dr. Helen Riess