Empathy

Definition

Empathy from a conversion perspective involves trying to understand and recognise the emotions and frustrations of the user. This assists the process of conversion marketing by helping marketers better understand customers and prospects to create more relevant and personalised content and offers.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing – Which A/B testing tool should you choose?

Credit:

Empathy icons created by Uniconlabs – Flaticon