Exact Match

Definition

Exact match is a setting within Google AdWords that means only users who use the same word, phrase, or a close variation (such as a misspelling or plural) will be served your PPC ad.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tool should you choose?

Keyword research – How to do keyword research?

Credit:

Match icons created by inipagistudio – Flaticon