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Conversion Uplift

Inverted Pyramid

Definition

An inverted pyramid is a copy writing strategy in which the most important information is summarised at the top of the page and technical or detailed information is positioned lower down the page or via links.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

Triangle icons created by Good Ware – Flaticon

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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