Keyword Research

Definition:

Keyword research is the process used by search engine optimisation (SEO) professionals to find and research the words and phrases that people enter into search engines. The aim of keyword research is to achieve a high ranking for a keyword on the search engine search results page (SERPs).

Resources:

Over 300 tools reviewed – Digital Marketing Toolbox.

Keyword research – How to do keyword research.

Credit:

Keyword icons created by Freepik – Flaticon