Landing Page Optimization
Landing Page Optimization
Definition
Landing page optimization is a systematic process for improving the performance of landing pages using a combination of approaches including best practice design, usability research and online testing. It is also called Conversion Rate Optimization or Website Optimization.
Source: Neal Cole, Conversion Rate Consultant
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Process for optimization – 8 steps guaranteed to boost your conversion rate.
Types of A/B tests – How to optimise your website’s performance using A/B testing.
