Negative Interaction
Negative Interaction
Definition
A negative interaction in a multivariate test is where two or more variables combine to reduce the success metrics (e.g. the conversion rate). See also positive interaction and multivariate test.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
