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Conversion Uplift

Peripheral Vision

Definition

Peripheral vision is often more important than central vision to understand what we are looking at because central vision only captures what we are directly focussed on. Peripheral vision covers the rest of the visual field and we rely on this to get information on the type of image or scene we are looking at. Also see eye tracking.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Eye tracking research – Eye tracking solutions to boost conversions

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

https://www.flaticon.com/search?word=eye

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Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.

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