Pre-Mortem

Definition

A pre-mortem is a strategy whereby we imagine that a customer has not converted and then we work backwards to identify potential reasons and touch points that could explain why the user dropped out of the conversion journey. Also see Buyer Legends.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

Economic crisis icons created by Dimas Anom – Flaticon