Proximity

Definition

Proximity is a Gestalt principle which states that the relative distance between objects influences our perception of whether and how the items are organised into sub-groups. This means that if a number of assets on a page are located close to each other people have a tendency to perceive them to be part of the same grouping.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

Proximity icons created by surang – Flaticon