Definition
Pull marketing is a strategy for creating interest about a product or company to encourage customers to actively seek out your brand. Pull marketing relies on SEO and other non-intrusive methods of promotion to build demand for a brand. It can be especially effective for internet marketing as pull marketing is assisted by social influence, such as word of mouth, and content going viral.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
Word of mouth marketing – 6 myths about word of mouth marketing.
Social media tools – How important is social media to a brand?
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
