Recipe

Definition

A recipe is a set combination of levels of the independent (or input) variables in a multivariate test. It defines each individual combination of variable levels evaluated by a multivariate test.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

https://www.flaticon.com/search?word=recipe