A risk reducer is usually a copy that is positioned near or on the CTA. It seeks to minimise anxiety about taking a desired action. For instance “No credit card required” or “No deposit required” on a sign up CTA communicates that there is no financial commitment needed to registering with the site.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.