Saturated Main Effect
Saturated Main Effect
Definition
A saturated main effect is a form of fractional factorial experimental design for multivariate tests. This only measures the main effect of a test as it assumes there is little interaction between the independent variables.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
