Session Replay tools allow you to watch real users interacting with your website or app. By creating segments, you can observe users who fail to convert and understand why they drop off.
Microsoft Clarity has excellent functionality and is totally free. Read the following article to find out why Clarity is better than Hotjar, and why a more advanced tool like Content Square or Quantum Metric probably isn’t necessary. Plus, there are useful tips on how to get the most value from a tool like this.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.