Taguchi Method
Taguchi Method
Definition
The Taguchi method is a statistical approach that uses simplifying assumptions and has been applied to the design of fractional-factorial multivariate testing. This reduces the number of combinations of variables (ie. Recipes) that need to be tested and thus speeds up test completion. See also multivariate tests.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
