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Tool Tips

Tool Tips

Definition

Tool tips or hints are messages that are triggered automatically when the cursor hovers or clicks on an image, icon, input field, hyperlink or some other asset on a graphical user interface. For conversion tool tips can be particularly important for assisting users in completing forms, including registration and check-out forms.

Image of Leo Vegas registration form with tool tip displaying above the input field

Source: LeoVegas.com

In forms tool tips remind users what is required (e.g. number of characters, a mix of numbers and letters). This is an important role of tool tips for conversion. People often want reassurance that information won’t be misused. If users are not convinced that a piece of information is not needed they are more likely to skip the field.

They also confirm the nature of hyperlinks, icons and images to give instant feedback when a user’s cursor hovers or clicks on the item.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Credit:

Toolbox icons created by Freepik – Flaticon