Usability Testing
Usability Testing
Definition
Usability testing evaluates the relative ease with which a user is able to complete tasks that a typical website visitor would seek to complete (e.g. find an item on the website or complete a sign-up form).
It involves agreeing a set task for participants to complete so that the user journey, including any difficulties or mistakes, can be recorded on video and analysed by usability experts. Much usability testing is now done remotely to reduce costs and speed up reporting. There are also specialist usability tests, such as tree testing and card sorting that focus on findability and the information architecture.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Usability testing – How to do usability testing to improve conversions.
Card sorting – 6 card sorting tools to improve your website’s navigation.
Tree testing – How to use tree testing to improve findability on your website.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
