User Experience

Definition

The user experience (UX) refers to the complete product or service experience across all touch points. A great user experience should match all the user’s needs and expectations of a product or service without any noticeable friction or stress.

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Resources:

Conversion marketing – Glossary of Conversion Marketing.

Buyer personas – How to use personas to improve conversion.

Usability testing – How to do usability testing to improve conversions.

Card sorting – 6 card sorting tools to improve your website’s navigation.

Tree testing – How to use tree testing to improve findability on your website.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Credit:

Customer-experience icons created by Freepik – Flaticon