Definition
User intent describes your visitor’s objective and can provide a strong indication of their likelihood to convert. By understanding user intent we are more likely to understand what visitors are looking for, identify unique long-tail keywords and deliver high performing landing pages.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Keyword research – How to do keyword research.
Voice of Customer tools – How to use online Voice of Customer tools to boost conversions.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
