Definition
The value exchange is a strategy used to obtain information from visitors by offering them something they perceive to be valuable (e.g. a free how to guide or check list) in return for contact information or other data that the website would find useful to gather from prospects or customers.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Credit:
https://www.flaticon.com/search?word=trust
Featured image: Unbounce
