Volition
Volition
Definition
Volition is the cognitive process of willing, choosing or resolving to take a particular course of action. Some definitions specify that it is a conscious process but as research by social scientists show that many of our decisions are largely made automatic and unconsciously this may too restrictive for the reality of human behaviour.
As a result I have created the conversion bucket. This uses insights from behavioural economics to demonstrate the key influences on human decision making.
The Behavioural Economics Conversion Bucket – Neal Cole, 20016
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
Marketing and behavioural economics – Does the rise of Marcoms signal the death of marketing?
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
