Web Analytics Solutions
Web Analytics Solutions
Definition:
Web analytics solutions allow you to measure visitor activity on your website or app so that you can identify the content they appear interested in and where the biggest opportunities for improvement may exist. Such tools also allow you to segment visitors according to demographics or behaviour and to target more relevant content to these groups to improve conversion rates.
For a summary of why they are so important to digital marketers see my post on web analytics solutions. In the post I explain how to use web analytics to improve conversion.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
