Maximise GA4 with BigQuery
Maximise GA4 with BigQuery
Prepare your analytics for the future by exporting your Google Analytics 4 data into BigQuery.
This unlocks deeper insights, removes GA4 limitations, and enables advanced analysis at scale.
Overview
When GA4 isn’t enough
GA4 samples your data, throws it away after 14 months, and makes serious analysis hard.
If you’re running a high-traffic site, you’ve probably hit all three limits. Exporting your raw GA4 events into BigQuery fixes that: every event kept, nothing sampled, full history, and the freedom to query it properly.
It’s how you move from GA4’s standard reports to analysis you can actually trust at scale. It provides a foundation for reliable reporting, and for the monitoring that keeps it right.
Key Benefits
What You Gain by Using
GA4 with BigQuery
Data Extraction & Validation
We export your raw GA4 data into BigQuery to ensure accuracy, scalability, and full control over your analytics.
Real-Time Insights
We design dashboards using Google Looker Studio, Power BI, or other visualisation tools, tailored to your business goals and KPIs.
More Accurate A/B Testing
Access precise event counts for A/B tests without GA4 sampling issues that can skew results.
Tailored Dashboards
Create custom dashboards from raw BigQuery data for deeper, personalised analysis.
Automated Reporting
Use Looker Studio to build dynamic dashboards that refresh automatically from BigQuery.
Predictive Power
Combine GA4 data with other sources to support predictive analytics and trend forecasting.
No Cardinality Constraints
Forget GA4’s 500-value limit, BigQuery supports high-cardinality dimensions.
Seamless Data Integration
Merge GA4 data with CRM, offline data, first-party data, or external platforms.
Unsampled Data Access
Analyse every recorded event without GA4 sampling limitations.
Advanced SQL Analysis
Use SQL to perform complex data transformations and deep analysis.
Near Real-Time Event Streaming
Stream events into BigQuery as they happen for the most up-to-date reporting possible.
Use Cases
When GA4 + BigQuery Makes the Biggest Impact
- Improve content effectiveness and user engagement
- Rely on accurate A/B testing data
- Need long-term historical analysis
- Want advanced reporting beyond GA4’s UI
- Combine multiple data sources for insight
- Build predictive or ML-driven models
Ready to get more from your GA4 data?
If GA4’s sampling, retention limits or reporting are holding you back, let’s talk about moving your raw data into BigQuery, with unsampled, full-history analysis you can rely on. team.
Case Studies
What getting the numbers right is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Read Full Case Study
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
Read Full Case Study
80% more usable event data for an online casino group, by moving GA4 into BigQuery
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
Read Full Case Study
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Online claims conversion up from 20% to 45% for a global insurer, after fixing form tracking
80% more usable event data for an online casino group, by moving GA4 into BigQuery
Testimonials
What Our Clients Say
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is an experienced team with a background in the sectors where getting measurement wrong is most expensive: financial services and gaming. The person who audits your setup is the person who fixes it.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them. Results in minutes, no account access needed.