Blog
Welcome to the Conversion Uplift blog which is dedicated to enhancing your knowledge about conversion optimisation. We have over 200 original blog posts on subjects including A/B testing, web analytics, tag management and user research. Please leave feedback on any posts you read so that we can improve our content.
Latest
How to Connect Claude to Google Tag Manager With a Self-Hosted MCP Server
How to Connect Claude to Google Tag Manager With a Self-Hosted MCP Server If you look after... Read More
How to connect Claude to Google Ads
How to connect Claude to Google AdsIf you spend time moving between Google Ads reports, account... Read More
How to Connect Claude AI to Google Analytics 4
How to Connect Claude AI to Google Analytics 4 Published 29/07/2026. Last updated 30/08/2026.... Read More
Why Conversion Tracking Is Broken (and How to Fix It)
Why Conversion Tracking is Broken? So, the number of conversions and revenue are a lot lower in... Read More
Use AI to Audit GA4 Attribution & UTM Parameters (Faster, Smarter)
AI GA4 Attribution Audit GA4 attribution is often inaccurate because most websites misuse UTM... Read More
Track AI-Sourced Traffic with Google Tag Manager (Step-by-Step)
AI assistants and AI search engines (ChatGPT, Gemini, Perplexity, Copilot, etc.) increasingly... Read More
Leading Organisations
Trusted where getting the numbers wrong is expensive
Case Studies
What trustworthy measurement is worth
A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
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Reducing Customer Support Calls for a Global Insurance Company
We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.
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Enhancing Data Quality for Online Casinos
The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.
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A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.
Reducing Customer Support Calls for a Global Insurance Company
Enhancing Data Quality for Online Casinos
Testimonials
What Our Clients Say
Our clients value how we simplify complex analytics and make insights easy to act on.
Meet Our Team
Meet the people accountable for your numbers
Conversion Uplift
Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.
Neal Cole
Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course
Kristian Kirk
Analytics Engineer
Richard Kottke
Senior Analytics Consultant
Muhammad Gaffer
Data Analyst
Social Insights
Insights We Share on LinkedIn
Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.
Contact Us
Let’s Find Out What Your Data is Telling You
Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.