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Are we taking the benefits of European membership for granted?

Are we taking the benefits of European membership for granted?

Are we taking the benefits of European membership for granted? Until a few weeks ago I was busy optimising the websites and apps for 4 brands at a large online gaming company. I had 10 A/B tests running simultaneously and was seeing some excellent results that should have given a good return on investment. However, the company was recently taken over. The organisational structure was to replace teams with roles dedicated to an individual brand. As a result my role disappeared and the company decided to recruit junior people for each brand to do my job. This was not ideal for me, but these things happen.

Luckily I was approached immediately to work on a short-term project as a freelance consultant in Paris. Although this was only for a month I gained experience of a new sector.

I have now completed the project. As result of the work I was doing in Paris a local company asked me if I could improve their websites for them. This has led me to investigate setting up my own business. This is obviously a risk, but it got me thinking about the up and coming European Union referendum.

Would I have been able to work in Paris if the UK were not part of the single market?

We have lots of people moving to the UK for work, but it works both ways. Is this something we now take for granted? My experience reminded me of the amazing opportunities there are for working in other countries because of our membership of the European Union. It would certainly be a great loss if we don’t retain the freedom to work because of the referendum result.

Thanks for reading this short post. If you need some help optimising your website or apps, whether you are in Germany, France, Italy, Poland, or any other European country, please bear me in mind.

Featured image by Aurore Murguet on Pexels

Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
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