📊 Poll Results Are In: How Are You Processing Your Google Analytics Data?

📊 Poll Results Are In: How Are You Processing Your Google Analytics Data?

We recently ran a LinkedIn poll to see how professionals are processing their Google Analytics data for deeper analysis.

Two thirds (69%) still use GA4 to analyse their data, but around a third are now using BigQuery.

While GA is popular, it’s not without its limits, especially for high-traffic sites. Issues like user estimation, sampling, and data cardinality can skew the real picture.

🚀 Case in point: One of our clients switched to BigQuery and saw over 80% recovery in user data. That’s a massive boost in data quality and accuracy!

🤔 Considering the jump to BigQuery? It might be worth exploring to enhance your data processing and analytics.

Add a message below if you need help in migrating to BigQuery for you GA4 data analysis tasks.

#GoogleAnalytics#BigQuery#DataAnalytics#DigitalMarketing#ConversionUplift

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