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Conversion Uplift

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🚀 Boost Your Website Performance with Server-Side GTM Tracking! 🚀 

Want to enhance your website’s load speed and boost conversion rates? Our video guide on setting up server-side tracking using Stape.io shows you how. 
 
Server-side tracking can benefit data quality and security for digital analytics. Here’s why: 
🔒 Enhanced Data Security: Keeps sensitive data away from prying eyes, reducing the risk of breaches. 
📊 Improved Data Accuracy: Leverages first-party cookies, bypassing blockers for reliable data collection. 
⚡ Optimised Page Load Speed: Offloads processing to the server, resulting in faster load times and a better user experience. 
 
Stape IO makes setting up server-side tracking simple and cost-effective. Handling up to 500,000 requests per month can cost as little as £20, perfect for small websites. 
 
📹 Watch Our Step-by-Step Video Guide Here: https://www.youtube.com/watch?v=0cFdIhbXlXs&t=1s

Step-by-Step Guide Highlights: 

1. Create a Stape.io Account: Sign up and create a new container for server-side GTM. 
2. Configure the Container: Set up a new server container in GTM, copy the key, and paste it into Stape IO. Choose a server location. 
3. Select a Pricing Plan: Opt for a plan that suits your needs. Paid plans allows data to be sent to directly to your own domain rather than Google. This means data won’t be lost from using 3rd party cookies. 
4. Domain and DNS Configuration: Update DNS records provided by Stape.io. Use the Stape.io plugin for WordPress sites. 
5. Server Container Configuration: Create a test property in GTM to avoid data loss during migration and retain client-side GTM until validation. 
6. Setting Up Triggers and Tags: Create triggers to send all events to GA4. Test with a new server-side GA4 property. 
7. Configure Server GTM Settings: Enter the sub-domain in the server container URL field for correct data routing. 
8. Configure Web Container: Add the server_container_url parameter to your Google Tag and apply it across all GA4 event tags in your Shared Settings Variable. 
9. Testing and Validation: Use GTM Preview Mode to test and validate data flow in both the web and server container. Verify events in the GA4 console. 
 
Stape.io makes server-side tracking accessible and affordable for small to medium-sized businesses. Enjoy improved data security, accuracy, and load speeds. 
 
Ready to enhance your site’s performance and data management? Watch the video and follow our guide to start reaping the benefits today! 

You can also read some more of our blogs here.
 
#DigitalMarketing #GoogleTagManager #ServerSideTracking #DataSecurity #GoogleAnalytics #ConversionUplift #Stapeio 

Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
Neal Cole

Neal Cole

Neal is the founder of Conversion Uplift and the author of the official GA4/GTM audit course for CXL. It's the course much of the industry trains on. He's spent over 20 years in digital analytics, including senior roles in online gaming and financial services, working out where businesses' numbers go wrong and what it costs them. His work now focuses on server-side tracking, GA4 and BigQuery: getting the data right, and being the person who's accountable for it when a decision depends on it.
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Case Studies

What trustworthy measurement is worth

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A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

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Reducing Customer Support Calls for a Global Insurance Company

We migrated their systems to Google Tag Manager, implemented detailed form field tracking, and developed online dashboards for self-service reporting.

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Enhancing Data Quality for Online Casinos

The client struggled with data quality issues due to the limitations of free Google Analytics 4, given the high traffic volumes on their site. Solution: We exported raw data to BigQuery and set up automated dashboards to leverage tabular analysis directly from BigQuery.

Read Full Case Study
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A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

Reducing Customer Support Calls for a Global Insurance Company

Enhancing Data Quality for Online Casinos

A childcare brand was under-reporting revenue by over 90%. Here’s what it was costing them.

Read Full Case Study

Reducing Customer Support Calls for a Global Insurance Company

Read Full Case Study

Enhancing Data Quality for Online Casinos

Read Full Case Study

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Case Studies

Testimonials

What Our Clients Say

Our clients value how we simplify complex analytics and make insights easy to act on.

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Neal worked with me whilst at Assurant, he was a great team player, and nothing was too much for him. Neal added great value to the business and allowed us to strive further in our web analytics. I would recommend Neal to anyone who needs support in this field!
– Matthew Ormerod – Director at Assurant
“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guys I contact when I need conversion help and I couldn’t recommend him any higher!”
– Danny Mahon, Head of Marketing at Bgo.com & Previously Bwin bingo brands
“Working with the Conversion Uplift team has been an incredible success. The team transformed and improved our web analytics set up and implemented an A/B testing framework for the business. I wouldn’t hesitate to recommend this experienced team to any digital company. ”
– Andrew Manduca – VP Growth – Casino Brands
“I had the pleasure of working with Neal from Conversion Uplift Ltd on our company’s Google Analytics 4 implementation, and I can confidently say that he did an outstanding job. I would highly recommend Neal for any project involving Google Analytics 4. He is a true professional who is committed to delivering high-quality results, and his expertise in this field is truly impressive. It was a pleasure working with him, and I hope to have the opportunity to work with him again in the future.
– Vassilis Skolikis – Marketing Consultant
“Neal came into Hastings to help us move our web analytics coverage and capability forward. From the outset Neal was consistently able to demonstrate his breadth of knowledge but also his strong work ethic and determination to overcome the challenges he encountered was admirable. Neal’s communication skills allowed him to integrate himself within the wider teams as well. I would have no hesitation in recommending Neal for similar roles and sincerely hope I work with him again in the future.”
– Dan Le Roux – Hastings Direct
I've worked with a number of analytics specialists but Neal Cole at Conversion Uplift has always been in a different league. The latest project was for a full GA4 audit and server-side GTM implementation for a key eCommerce client of ours, and the quality of his work was outstanding. Neal has a rare ability to combine deep technical expertise with clear, practical communication that makes sense (and is easy to explain to others internally!). Beyond that, he consistently goes above and beyond, always available for questions at any time of day, and a genuinely calming presence when the inevitable challenges come along. Highly recommended for any GA4, sGTM audit and implementation work, not to mention reporting and dashboards
Gav Stevens, Paladin Marketing

Meet Our Team

Meet the people accountable for your numbers

 Conversion Uplift

Conversion Uplift is led by Neal Cole, author of the official GA4/GTM audit course for CXL, not “CXL-trained” like much of the field, but the person who wrote the course. Behind him is a small, senior team with a genuine background in the sectors where getting measurement wrong is most expensive: financial services and gaming.

Neal Cole

Conversion Uplift Founder
and creator of CXL.com's GA4 Audit Course

Kristian Kirk

Analytics Engineer

Richard Kottke

Senior Analytics Consultant

Muhammad Gaffer

Data Analyst

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Social Insights

Insights We Share on LinkedIn

Neal regularly shares what we’re seeing in the field, where analytics data quietly goes wrong, what AI changes for measurement, and how server-side tracking and BigQuery keep the numbers honest. Practical, specific, and occasionally uncomfortable.

Contact Us

Let’s Find Out What Your Data is Telling You

Start with a free website audit, or talk to Neal directly about a full diagnostic audit. Either way, you’ll know exactly where your numbers stand, and what it’s worth to fix them.

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