GA4 Tip 24

GA4 Tip 24 – How do you create email alerts from custom insights in GA4?

Custom email alerts allow you to automate the process of checking if key metrics have changed significantly in Google Analytics 4.

Google allows you to use standard dimensions to define your audience, but if you create custom audiences, you can also use those dimensions to create your email alerts.

In this short video, you will be able to find and configure email alerts in GA4.