Is Your Website Leaking Customers?

My local water company, Thames Water, loses 600M litres of water per day, that’s 24% lost to leakage.

So, I was shocked to learn they still use Dowsing, a scientifically discredited method for finding leaks.

When trying to find and fix leaks on your website, don’t rely on superstition:

✅ Analyse Conversion rates to find out where the leak is.

✅ Follow up with Session Replay analysis and User Research to identify why there is a leak.

✅ Run AB tests to be sure the solution does actually fix the leak.