My local water company, Thames Water, loses 600M litres of water per day, that’s 24% lost to leakage.
So, I was shocked to learn they still use Dowsing, a scientifically discredited method for finding leaks.
When trying to find and fix leaks on your website, don’t rely on superstition:
✅ Analyse Conversion rates to find out where the leak is.
✅ Follow up with Session Replay analysis and User Research to identify why there is a leak.
✅ Run AB tests to be sure the solution does actually fix the leak.