Removing Features or Content on your Website

Have you tried removing features or content from your website?

A/B testing indicates that some of the biggest uplifts in conversions come from removing crap from your website.

A/B testing doesn’t have to be about new designs or content.

Try removing or moving features or content to see what, if any, impact it makes.

If it has no impact on conversions then why is it on your site?

Use different types of A/B tests to learn the maximum you can from testing.

Find out more about our A/B testing services here.