5 Free Digital Tools That Every Start-Up Should Have

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When you establish a digital start-up budgets are very tight and free digital tools can help save your business. It’s essential to have visibility of how your business is performing. When I advise start-ups on how to optimise their website the first thing I do is set them up with five free digital tools to begin this process. You can’t expect to understand how to improve something unless you have feedback and you can measure it.

1. Google Analytics:

This is one of the most essential free digital tools you should get as soon as your website is ready to go live. Web analytics solutions allow you to understand more about who your visitors are (e.g. demographics and device) and also what content is most popular on your site. If you have a blog this is essential as otherwise how will you know which posts are generating most interest from your visitors.

Some of the key metrics you should be checking on GA include:

  • Mix of new to returning visitors – is your content attracting users back to your site,
  • Bounce rate – are they viewing more than one page,
  • Average time on page – how engaged are they with your content,
  • Source of traffic – how well is your SEO, social media and paid marketing working,
  • Device – what proportion of visitors use a mobile, tablet and desktop device,
  • Demographics – age, gender and interests of visitors
Demographic data from Google Analytics
Source: Google Analytics

Even if start-ups do have GA I often find they haven’t configured it properly and are getting false readings. Free digital tools may not cost you anything, but you won’t get value from them unless you invest in their set up and maintenance. Make sure you set up filters to exclude internal traffic by using your IPs and set a filter for language spam. You can also link the account to your Adwords and Adsense accounts. For more details see this post – I’ve installed Google Analytics – Now what?

There are many web analytics packages on the market, but Google Analytics is one of a few that offers free permanent access to such a comprehensive and robust analytics platform. See my article on web analytics solutions for more details of how to use GA.

2. Google Search Console 

Previously called Webmaster Tools, the Search Console is one of those free digital tools which will provide data many SEO companies will offer to sell you. Search Console a comprehensive SEO tool for understanding how your site is performing in Google Search, but also what might be holding you back in getting more organic traffic.

Image of Google Search Console Dashboard
Source: Google Search Console Dashboard

The Search Console includes a really useful dashboard (see above) which shows a graph of how many clicks your site has received from Google in the last 28 days, plus the number of site errors, including page not founds (404s) and the number of pages that have been submitted and ranked by Google.

The console has five primary navigation elements that you should be checking on a regular basis.

1. Search Appearance:

  • This is mainly more technical SEO data including structured data, rich snippets, HTML improvements and AMPs (Accelerated Mobile Pages).

2. Search Traffic:

  • This provides data on search results, including clicks, impressions, CTR and average position. In addition it also shows number of external links to your site and what they link to, internal links, security issues and mobile usability issues.

3. Google Index:

  • This shows the number of pages on your site that have been indexed, blocked resources and remove URLs.

4. Crawl:

  • This section provides data on errors detected by Googlebots and the fetch as Google function allows you to submit a URL for indexing. The sitemap tab allows you to submit a new sitemap for your site to Google.

5. Security:

  • Finally, the security tab tells you if have Google has identified any potential security problems with your site.

For more in-depth instructions see my post; How to use Google’s Search Console to improve conversions. 

3. Optimize:

In 2017 Google’s introduced Optimize its free version of its testing and personalisation solution Google Optimize 360. Optimize enables you to run up to 3 A/B tests (or multivariate tests) at a time and provides a includes a visual editor to set up simple experiments in a matter of minutes. It also allows you to run redirect experiments where you test a totally new page against the existing experience. As you would expect it integrates fully with Google Analytics.

Image of types of experiments in Google Optimize
Source: Google Optimize

This is a simple but effective testing tool for companies not intending to conduct more than five simultaneous experiments or personalisation campaigns. It’s easy to use and as free digital tools go it is ideal for start-ups that wish to use a data driven approach to website optimisation.

Read my post, How to set up and run experiments with Google Optimize for more details of this free solution.

4. Hotjar :

Hotjar is a brilliant tool as it combines behavioural analytics, such as session recordings, with easy to use visitor feedback tools. Provided you have less than 2,000 page views per day you can sign up for their free basic plan. For sites up to 10,000 page views a day the start-up plan costs only €29 a month.

Image of Hotjar dashboard
Source: Hotjar Dashboard

The session recording and replay feature is something I love because it’s like watching an un-directed usability test and they can provide some great insights into the behaviour of users on your site. However, the free plan also allows you to create up to three click, scroll and movement heat maps, a six step conversion funnel and form analytics.

Image of Hotjar movement heat map
Source: Hotjar heat map

That’s not to mention online polls, surveys to be sent to users, an incoming feedback tab and a recruiter feature for getting people to participate in user testing. This is an amazing free tool that no start-up should be without. Please read my review of Hotjar for more details.

I prefer Hotjar to Microsoft’s Clarity because it offers polls and surveys, which is something that Clarity doesn’t offer. It’s really important to get user feedback and so Hotjar gives you that option for free. Hotjar should be one of your free digital tools because it does so much more than simply offer heatmaps and session recordings.

5. MailChimp:

It’s important to remain in regular contact with your customers and prospects. Otherwise they can easily forget you even exist. Email marketing is one of the most effective and productive means of doing this. MailChimp provides a free professional email marketing service which allows you to send up to 12,000 emails a month to less than 2,000 accounts.

Image of MailChimp dashboard overview
Source: MailChimp Dashboard Overview

MailChimp has a very easy to use and informative user interface which allows you to quickly create professional looking emails. To design emails it offers 20 basic layouts and over 300 templates using drag and drop technology.

There is also an email editor for HTML and plain text alternatives to design your own template. It’s easy to import your contact list from a CSV or TXT file, copy and paste from Excel or import from an email marketing platform.

MailChimp also offers comprehensive campaign performance metrics so that you can see how many recipients received, opened and clicked on your emails. It also advises you on how many email bounced and unsubscribed. Because it easily integrates with Google Analytics you can track how well your campaigns drive traffic to your website.

MailChimp has now added autoresponders or what they refer to as automation to free accounts. These are automated emails triggered by an event such as registration, purchase or abandoned basket. This is a really useful feature that often you have to pay for to get access to. So, don’t delay, sign up to MailChimp today.


These five free tools are a must for every start-up. Don’t be reliant on SEO or marketing agencies to provide these resources, you will learn much more if you use them yourself. If you do need help in setting these tools up I can offer assistance as part of my marketing consultancy service, Otherwise, don’t delay and sign up now to these invaluable tools to assist you in growing your online business.

Featured image by Fancycrave on Unsplash

How to Use Emails to Encourage Click-Throughs

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Emails are cheap, easy to write, and help build long-term client and customer relationships. You can use emails for content marketing, lead generation, audience research, and so much more. Whatever you’re using email for, you need to always have a call to action in mind.

In marketing, that’s usually getting people to click on a link by sign-posting people to a specific resource, promoting a page, or just driving web traffic. So how can you ensure that your email hits the mark and actually gets people clicking? Here are some email marketing strategies that will help you maximise clicks and conversions. (First things first though — you have to avoid email spam filters and actually get into people’s inboxes). 

Get the basics right

What does a good email look like? If you are striving for clicks to a specific page or resource, you need to put clarity before anything else. Design emails with a clear purpose, and make sure that all your copy, visuals, and calls-to-action support that single aim.

  1. You want people to recognise your emails and connect them with your website and brand. Ensuring that your emails are consistent with your website and overall digital brand will minimise any disconnect. Consistency in branding helps create a seamless user-journey; remember, your emails are part of your overall UX (user experience).
  2. Review your email templates. It can be tempting to go overboard and over-engineer your emails, but email software MailChimp (who know a thing or two about emails), recommend a simple one column layout to drive user purpose and action (read more MailChimp advice here).
  3. Having too much going on in your email’s periphery will needlessly distract readers. Try to build momentum and excitement in an email by driving readers towards one central action, rather than adding in interesting ‘additional’ elements.
  4. How are you asking for clicks? Review your call to action. Are you being persuasive enough with your action words? Is your HTML button mobile responsive? Is your call to action visible on the preview screen? Don’t underestimate the importance of the mobile email experience — screens are small and your emails need to adapt to that. MailChimp make a good recommendation: see whether your call to action passes the squint test:

You need a call to action that’s so obvious that event a time-poor and busy manager can figure out what is required of them.

Sequencing builds the right tempo

Think carefully about how, and when, you are going to ask for clicks in your emails. Asking the reader to click on something at the wrong moment can be jarring, and won’t result in conversions. Try implementing a proper sequencing strategy where each email builds on the previous, developing a relationship that’s ripe for high-converting campaigns. Never ask people to click on a link too soon within an email either (unless the subject line has clearly set this up as an expectation).

  1. Emails will naturally get more insistent with time, so know when to up the ante. If your subscriber has ignored a few emails, or hasn’t engaged with them much, it’s time to pack more of a punch.
  2. Set out your emails in a narrative sequence that reflects the reader’s experience, rather than approaching each email as a separate entity. Match up your sequencing with your sales pipeline and CRM (Insightly is a good one for beginners) so that your emails always set the right tone. An email that’s out of sequence will stick out like a sore thumb, so update and refresh your data frequently.
  3. But being too predictable can also be a turn-off, especially with the more marketing-savvy consumer. Being too emotional can also backfire. Being cheeky works well for younger, digital brands, but probably won’t go down to well with corporate readers. It’s all about making sure that your email tone is fit for purpose and matches your audience.
  4. A sequence helps build confidence and curiosity in your company, so that by the time you are ready to ask for something, your readers are trusting and ready to go.

Create a knowledge gap

People are driven by curiosity and their need to know (and understand) things. Appeal to these instincts in your emails by creating knowledge gaps. Whether it’s in the promise of your subject line, or in the way that you construct your email, try to evoke curiosity so that the reader is left wanting more.

  1. Try using more catchy subject lines and headings in your email — being too descriptive is a turn-off. People don’t want to be told stuff, they want to feel like they’ve found something out for themselves.
  2. Social proof and FOMO (Fear Of Missing Out) can also be powerful drivers — we all want to think that we are part of the ‘in’ crowd. Insinuate that people are missing out on something that their peers or competitors already know. This tactic doesn’t mean gathering millions of glowing testimonials — sometimes simple is best. Here is an email from Canva:
Image of email from Canva.com
Source: Canva.com

Super simple, with no fancy bells or whistles (or even an HTML link button), this email plays on the simple question — how did Julia do it? A great example of social proof in action (and we don’t even mind that we don’t know who Julia is — we want to find out).

Say it again

People scan emails on the go and on their mobiles, so sometimes you have to get a little insistent. You don’t want to hit people over the head or anything, but sometimes you need to get a little insistent.

Include your call to action in the email a few times — you can have multiple buttons, in-content links, and even a final ‘P.S.’ with a link back to your site. As long as this is handled well in the context of the email copy, it should be OK for you to include numerous calls to action: it means you can maximise the number of conversions based on how far people scroll.

Say the same thing a few times, but say it in different ways, or up the emotional ante of your call to action as the reader scrolls and gets more involved with your narrative. The same principles of web reading apply here: remind yourself of the F-shape. Remember that directional cues aren’t limited to copy and visuals, you need to strategically use white space too.

Segmented lists, more clicks

Email list segmentation is a worthwhile exercise for any brand or business — a pruned list will always outperform a list that includes everyone and anyone.

  1. Send different emails to different email lists, ensuring maximum content relevancy. This is especially crucial if your company spans many industries. No manufacturer will click on an email that’s clearly aimed at consumers (and vice versa).
  2. Personalisation is a really big trust factor in email marketing, so make sure that you have personal details for your subscribers.
  3. It’s an idea to email dormant subscribers separately and ask them to opt in again, or update their preferences. This will stop your email list from becoming weighed down by readers who don’t engage or click.

Start a story

People love narratives, especially ones that have an emotional edge, or make them laugh. Being too safe with your email marketing can result in stagnation. Predictability is OK for certain relationships, but it can also lead to a marketing stalemate.

  1. Think back to 19th century serial novels that kept readers on tenterhooks, waiting for the next instalment to find out what happened to their hero and heroine. Do the same with your emails and see whether you can keep readers interested with a story. This tactic requires great copywriting skills and audience knowledge, but it can work really well if executed right. (Don’t make people wait weeks though — this tactic needs to be speeded up for the 21st century).
  2. Package up informational emails into knowledge bombs and wrap your roundups up into a narrative form. Focus on overarching content themes and stories, and try to ‘brand’ every email with a clear purpose
  3. Quirky visuals and clickbait copy can work really well in emails — it’s a medium that allows for more creativity (like social media). Emoji’s are helping some brands engage with their audiences, but they are not quite ubiquitous yet.

How to make a sale via email

Emails can also be used to make sales. Ecommerce brands are especially great at making a sale over email — from sales previews and lookbooks, to product launches and abandoned cart emails, email for ecommerce is a goldmine.

  1. Product based emails are best when they are largely visual, with a big call to action button sending the reader straight to the corresponding product page.
  2. Abandoned cart emails are an art unto themselves. Asking a customer to come back and finish a purchase is a delicate task — you need to induce them with fun copy and an easy email experience. If you are selling on WordPress, you have a wealth of email retargeting options, whereas stores created with Shopify have some pretty cool in-built email functions, including the ability to attach a custom voucher code. A voucher or further offer is a great customer incentive, but you might get them to buy just with the power of words and some well-placed product imagery.
  3. Sometimes informational content like product guides, reviews, or lookbooks make for a more natural and engaging email — remember, it’s not all about the hard sell with email.

Executing email campaigns that convert at a high rate is not an impossible task if you follow best practises, and keep an eye on your email metrics. What elements are subscribers enjoying the most? What do they find off-putting? When are clicks down? Why is that? The beauty of modern marketing is all the useful data that we get back from our customers, so use it to your advantage to encourage click-throughs. What’s your favourite email marketing tip?

Featured image by Roman Bozhko on Unsplash

How to avoid the spam filter in eight easy steps

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Internet Service Providers (ISPs) are constantly fighting a war against spam email. In December 2016, 61% of global email traffic was accounted for by spam messages. Unless your email campaigns are carefully designed and implemented there is a high chance that they could end up in your customer’s spam filter.

Avoiding the Spam filter is a tricky subject. There isn’t a black and white answer for this as avoiding the Spam folder is not an exact science. Triggers change daily and the rules are different for every individual inbox. What went into your inbox yesterday may be Spam today. You might get marketing emails directly to your inbox but your recipient may have applied settings so that they never see any marketing content.

So what’s the point in spending time writing and creating beautiful emails to deliver your company’s message if you never know whether it’s going to see the light of day or not? Fortunately there are several strategies you can use to avoid the Spam filter. Here are eight easy steps to avoid it.

1. Design your email carefully:

The format of an email campaign can affect its deliverability. Make sure you have 80% text and 20% image. An all text email will almost certainly land in Spam, as will an email that is made up of one large image. In addition, responsive template design is becoming increasingly important for businesses. As we move into an age where the adoption of smart phones and tablets is increasing. Businesses need to send emails that can change its format to render appropriately on different devices.

2. Include a plain text version:

Plain text versions of your email are very important and play a significant role in your email marketing strategy. Always include a plain text version when sending HTML emails to not only to keep you out of Spam folders but some recipient’s email clients may not support or render HTML properly. Also some recipients may just prefer to receive text only messages. So a plain text backup of your email is always a good idea as it ensures that all recipients can access the content.

3. Don’t overuse exclamation marks or CAPITAL LETTERS!!!!

There’s no need to SHOUT! Where possible exclamation marks should be avoided all together. Too much focus on urgency can land you in Spam. Instead look at writing copy with better emphasis on your message or use a CTA button if you want something to stand out more. Much like with exclamation marks, writing in all caps to create emphasis will get your emails flagged as Spam. Well written content and subject lines get better open rates, and decrease your chances of landing in the depths of a Spam box.

Lift Model email conversions
Source: Pexels.com

4. Give your images relevant alt tags:

Every email browser and account is different, so there’s a good chance you’re sending an email to someone who won’t be able to see images when they first open it. How will they know what information your images are providing? Using alt text provides a text alternative in the instance your images aren’t there. It is useful if you’re providing a link too. Not hiding information in images boosts your chances of hitting an inbox and contributes to text/image ratio.

5. Regularly cleanse your lists:

Good list hygiene helps to look after your domain reputation. If you keep sending to subscribers who have bounced or haven’t opened an email in months, your domain will eventually be recognised as Spammy because people aren’t opening your messages. However, some email clients benefit from auto-cleanse system that automatically unsubscribes hard bounces, recognises when a soft bounce becomes a hard bounce, and has easy-to-use segmentation tools.

To cleanse your data before you begin email marketing you should arrange for email addresses to be validated using a reputable data cleansing company. There are many bulk email address checker and data cleansing solutions to choose from .

6. Avoid Spammy words and phrases:

Words such as “free” and “income” are obvious Spam words, but there are others that are not so obvious. For example, did you know putting “Dear” as an email greeting is Spammy too? If you’re having trouble getting an email out of Spam it’s worth revising your content for trigger words.

7. Test, test and test again!

When you send your email to your entire database you are sending an email to many different email clients and many different operating systems. These can all render emails differently. Checking that you are happy with how the email looks in your editor may not be enough. You can manually test your emails across several different clients by setting up different test accounts.

However, you should use an email testing tool which allows you to test every email across countless devices. Litmus which integrates with many email solutions enables you to preview your email in 70+ environments with one click. It also enables you to scan for potential Spam issues, broken links, images, and more.

8. It’s never a good idea to buy email lists:

Expanding your business takes time and is very hard work. It’s understandable that people want to make shortcuts. Purchasing an email list might seem like an ideal shortcut at the time. It can land you in some serious hot water with your email marketing as they can be littered with out-dated email addresses honeypots and spam traps.

In short if you are sending out an email to any recipient they should have given you explicit permission to do so. Its great to have a list of 50,000 names. But you need to put this into its right context. If those people aren’t interested in what you have to say, then how much are they really worth to you? Don’t ruin your sending reputation by being repeatedly marked as spam by recipients who don’t know who you are and may not be interested in your business. Remember the golden rule Always target the right users, with the right messaging, at the right time.

Closing thoughts:

Finally, let’s face it, nobody likes to receive unsolicited emails (spam). Take a look at your spam filter right now; you’ve probably been bombarded with junk emails offering pharmaceutical products, pyramid schemes and various adult services. Unfortunately for you this means the safety precautions that ESP’s put in place to control Spam, may actually work against your perfectly legitimate and requested email to your subscribers. At best leaving your recipient to have to actively mark your email address as ‘not spam’ or a safe sender, at worst you are completely ignored.

Start by creating good habits within your email marketing by using the above-mentioned eight steps.

About the author: Lisa Winter is a Studio Manager and email marketing specialist at email marketing agency mmunic.co.uk based in Chester, UK.

Image of mmunic.co.uk email marketing
Source: mmunic.co.uk

Related posts:

Email validation – 14 email validation solutions to boost conversions

Tips for email marketing – 4 ways to improve your email marketing conversion rate

Email Marketing Strategies To Improve Conversion

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Why is email marketing important?

Email marketing has transformed how we do business and it has been recognised as the technology that has had the greatest impact on how we work over the past ten years. Email marketing also is vastly more effective at acquiring new customers than social media – almost 40 times that of Facebook and Twitter combined.

However, on the average contact list around 60% of emails are inactive. This means that less than half of your contacts are probably receiving your communication and have a chance of opening it.

Email also has over 3 times the number of user accounts compared to Facebook and Twitter combined – around 2.9 billion. Here is a link to an awesome infographic on email marketing statistics.

What I find amazing though is how many forms and checkouts don’t use real-time validation to improve data quality at source. This is a false economy as ‘Donald.Duck@outlook.com’ is unlikely to become a valuable long-term prospect.

1. Improve how you gather, manage and clean your email addresses:

Image of Loop11.com email capture form
Source: Loop11.com

Review your sign-up and email capture forms to ensure that if possible you have real-time validation integrated into the process and consider asking new customers to confirm their email address via a welcome email. This will almost certainly reduce the number of sign-ups you get but you have to question the intent of those visitors who try to register with bogus or inactive email addresses.

It is better to start a relationship with a customer on even terms rather than allow people to take advantage of a poorly implemented customer contact form. Otherwise you may also be opening yourself up to potential fraudulent activity that could cost you more than the price of a validation solution.

You should also consider regularly removing customers you have not opened emails and dormant customers of over 3 to 6 months to further improve your contact database. For more seasonal businesses you might want to extend this to a longer period if you have evidence to support this. You can view 13 email cleansing and verification solutions in a separate post.

2. Segment and prioritise your customers to improve targeting and response rates: 

Source: Freeimages.comTry to consolidate all the data you collect from customers into a database so that you can begin to use it for email marketing. This will allow you to improve the quality of your contact database and segment your customers according to value and needs so that you can begin to target customers with more relevant and timely communications. This should allow you to improve open-rates significantly. Providers like Segment.com can assist you with this process.

3. Set up transactional & event-based emails:

Image of Chillfactore transactional email
Source: Chillfactore.com

Customers are most engaged when they complete a transaction on your site and so this is an ideal time to contact them with an email. Setting up transactional emails to confirm a customer initiated activity provides a great opportunity to deepen the relationship by including relevant content, such as cross-sell or up-sell messages and/or promotional offers.

image of Airbnb transactional email
Source: Airbnb.com

For customers who register with you or meet other criteria (e.g. abandon basket) it is important to set up automated email cycles to deliver relevant and timely messages to provide revenue generating opportunities. You can use solutions such as GetResponse to create automated transactional and event driven email campaigns.

GetResponse allows you to establish event-based email cycles triggered by actions such as opens and clicks, change in contact preferences, birthday or other important dates, contact sign-up or another email cycle. This means you can set up email cycles that are adjusted for your audience profile and ensure they are received at the optimal moment in your customer’s journey.

4. Mobile optimisation is Critical:

Image of Blackberry smart phone and other devices
Source: Blackberry.com

According to statistics from the US Consumer Device Preference report almost three quarters (66%) of emails in the US are opened on smartphones and tablets. This means email marketing is especially good at reaching mobile customers and so content needs to be fully optimised for small screens. Most users who view an email on mobile will delete it if the email doesn’t look good on their mobile device.

Don’t assume your customers have perfect eyesight and check your emails on a real phone rather than an emulator. From a consumer’s perspective email marketing has the advantage over SMS texting as sometimes texting can result in a charge to the recipient.

Before embarking on email campaigns it is a good idea to consider all of these strategies as otherwise there is a danger your email campaigns will fail to deliver their expected return on investment. Although it is one of the most effective methods of digital marketing unless you do the necessary preparation work you could be throwing your money down the drain.

22 Top Email Address Checker Solutions Compared


An email address checker is essential because email marketing can be one of the most effective ways of acquiring new customers and reactivating existing customers. However, research suggests that on the average contact list around 60% of emails are inactive as email address checker software is not regularly used. So less than half of your contacts may be receiving your communication and have a chance of opening it. This can seriously damage the effectiveness of email campaigns by reducing your conversion rate.

For this reason email address checker software is important to consider when planning your email marketing strategy. It may be a false economy if you don’t invest in real-time solutions to check and verify email addresses when you first capture them.

You should also regularly conduct data cleansing of your lists to maintain the quality of existing customer contact details. Email address checker solutions will normally validate the format of emails, remove duplicates, remove role emails (e.g. sales@), compare against a bounce file, compare against a complainers file and remove disposable emails.

You may also be interested in the post: 4 ways to improve your email marketing conversion rate. Below you will find 22 leading email address checker solutions to cleanse and verify emails.

Email Address Checker Software Solutions:

Our recommended email checker solution is Snov.io because it includes a new Chrome extension Email Verifier tool. If compared by price, Snovio extension is cheaper than competitors, whilst maintaining the same level of service and quality.

Here is our full list of the top email address checker solutions:

1. BriteVerify:

A web-based email address checker solution that allows you to either drag and drop your list into a window on the site or import it from your email service provider. The site automatically confirms the total number of records and the cost of validation. Brite-Forms is a real-time , secure form protection and validation solution that eliminates mistakes at the point of data entry and helps prevent form spamming. Integration simply requires a snippet of JavaScript to be added to your webpage.

Image of BriteVerify.com homepage
Source: BriteVerify.com

2. Contactout:

An essential tool for anyone looking for prospective clients and talents. This email finder tool offers a chrome extension that allows users to find email addresses of potential leads directly from LinkedIn. With a 97% success rate, this tool provides triple-verified information that is essential for recruitment and salespeople looking to connect with new prospects. ContactOut offers the most accurate and up-to-date data in the industry, making it the perfect tool for your lead generation needs. They are a valuable lead generation tool that can help you reach your target market.

Source: ContactOut

3. Data8:

A comprehensive suite of email checker software and data management tools including validation, cleansing and data supply solutions. This includes software for email verification, plus phone, address, bank and identity validation. Data8’s software is a comprehensive email checker, with flexible licencing options and easy to integrate APIs for websites, CRM systems and shopping cart platforms.

Image of data8.co.uk email validation page
Source: data8.co.uk email validation page

4. Data Improver by Neopost:

A purely browser-based email address checker to validate and enhance you data. Aimed at SMEs the service just requires you to upload your contact data file and select the service you require. Neopost estimate that in the UK customer data changes by between 7% to 21% every year and so needs to be regularly cleaned and updated.

Image of Dataimprover homepage
Source: Dataimprover

5. EmailverifierApp:

A full email address checker and validation service. Offers advanced list cleaning using a 12 stage email verification process to protect your sending reputation by scanning for typos, spam-traps, complainers, disposable emails and more.

Myemailverifier homepage
Source: Myemailverifier

6. Experian:

Provides a comprehensive range of email address checker and data validation and cleansing solutions. They allow you to capture accurate data via real-time email addresses verification software and also validate email addresses already held in your business databases.

Image of Experian email verification page
Source: Experian email verification

7. HuBuCo:

Offers email address checker services and real-time validation as subscribers sign up on your website. They have a single API for integrating with your application and a bulk API for organisations wanting to resell email validation services. UK-based 24/7 customer support team available to answer your queries.

Image of HuBuCo.com homepage
Source: HuBuCo.com

8. Hunter.io:

Hunter’s Email Verifier is a reliable tool that helps ensure the validity and deliverability of email addresses. With this tool, users can easily verify email addresses in bulk and identify any incorrect or outdated addresses before sending out cold email campaigns.

The Email Verifier uses advanced algorithms and techniques to detect syntax errors, domain issues, and other potential problems that could affect email deliverability. Additionally, Hunter’s Email Verifier is constantly updated with the latest data, ensuring accurate results every time. By using this tool, businesses can improve their email marketing campaigns’ success rates and avoid wasting time and resources on incorrect email addresses.

Hunter.io Email Verifier
Source: Hunter.io Email Verifier

9. Informatica:

Instant and accurate email address checker software and list cleaning Email Verification Plus Hygiene reduces the chances of an email not being delivered and improves email marketing performance. The service will check if the email address is valid or will it bounce and is there any risk to sender reputation in sending an email to the address.

Source: Informatica email verification

10. Kickbox:

Offers email address checker software, list cleaning and integration of email verification into your application process. Kickbox verifies email addresses using a Simple Mail Transfer Protocol to check it is a known email address. By checking with the would-be recipient’s email server via SMTP, they establish whether a user for a given email address actually exists.

Source: kickbox

11. MailboxValidator:

A browser-based solution that requires you to upload your list as either a text file or CSV format to verify and clean up your email list. The solution connects to the mail server to check whether the mailbox exits to reduce bounce rate and costs.

Image of mailboxvalidator homepage
Source: Mailboxvalidator

12. Matchcode360:

Provides a comprehensive and global range of data capture and validation solutions including email, postal addresses, landlines and mobile numbers. It is easy to install and compatible with Salesforce, SAP applications and Microsoft CRM.

Image of matchcodeglobal.com solutions page
Source: Matchcodeglobal.com solutions

13. MelissaData:

Provides a full range of web-based data capture, cleansing and management solutions with a global reach. They claim to remove 95% of bad emails in your list and help you avoid blacklists and spam folders. They also correct general formatting and syntax errors to turn undeliverable addresses into deliverable ones.

Melissa Data offers a Free trial for their Global Email Cloud Service which provides real-time email mailbox verification, corrects common typographical errors, and standardizes email addresses as they are entered – which eliminates the need for the ‘Confirm email’ field in sign-up forms and checkout.

Image of Melissadata.com homepage
Source: Melissadata.com

14. MyEmailVerifier:

A budget-Friendly Bulk Email Verification solution. MyEmailVerifier offers an extremely quick, progressed and exact email confirmation administration.

MyEmailVerifier is a main mass email Verifier administration with over 96% deliverability ensure. MyEmailVerifier’s email cleaning procedure wipes out practically 100% of spam, garbage, and invalid email addresses. Their main goal is to support your leads, ensure that your messages are conveyed in the inbox and help you center around producing new business.

MyEmailVerifier’s email address approval administration gives ongoing check API to organizations who depend intensely on email advertising. MyEmailVerifier helps transformations by improving email deliverability to the inbox.

Their easy to understand interface is having any kind of effect with regards to cleaning an email list. Basically, MyEmailVerifier is an email approval device that suits organizations of each size with regards to maintainability and reasonable valuing.

MyEmailVerifier is here to make that conceivable, our approval framework browses and confirms messages at different levels: Email Address Syntax Verifier, Domain/MX Record Checker, Catch-All Detector, Role Account Detector, Improved Yahoo Emails Validation, Free Domain Checker, Greylist Domain Detection, High Performance Real-time API, and Detailed SMTP Response check to ensure the Email is legitimate and live. You can approve your Email list.

Attempt MyEmailVerifier free with 100 email credits on Sign-up. No charge card is required.

Myemailverifier homepage
Source: Myemailverifier

15. PCAPredict:

Delivers a full range of data capture and cleansing services, including email validation, address, mobile and payment validation. The service verifies the domain and that the mailbox really exists and can receive incoming mail. It also checks the validity of business and personal email addresses, even for free web-mail services such as Hotmail and Gmail. Batch cleanse offers to process your existing address list to remove bogus and mistyped email addresses.

Image of PCAPredict.com email services
Source: PCAPredict.com email services

16. QuickEmailVerification:

This is a comprehensive email address checker and data validation solution that checks email addresses against a number of different validation criteria including RFC syntax and deep level SMTP testing of user inbox existence. It offers bulk email verification by uploading text csv files and real-time email address verification by integrating the REST API into your application or website.

A free service is available for up to 100 email addresses per day. Pricing plans start at $4 and work on a pay as you go basis, with no timeline or expiry.

Image of email address checker homepage from quickemailverification.com homepage
Source: quickemailverification.com

17. Snov.io:

Offers a multi-step email address verification and validation system. This includes a syntax check, domain validity, check against database of bounced emails and finally a multiple SMTP-check. This helps to protect sender reputation and increases email delivery rates.

Snovio Email Verifier allows you to verify email address or validate email addresses in bulk as you browse. The tool removes invalid email addresses and reduces bounce rates, so you improve your email marketing conversion rate. It also allows you to verify a list of email addresses in the extension box and you can copy and paste results or get a CSV list from the app.

Image of Snov.io homepage
Source: Snov.io

18. StraegicDB:

This is a full service data cleansing company with services including: address verification, email verification, data de-duplication, field standardization and normalization and other custom data cleansing needs. We also offer marketing analytical services including segmentation, lead scoring, building marketing dashboards and other ad-hoc analysis.

Image of StrategicDB page for data cleansing
Source: StrategicDB page for data cleansing

19. towerdata:

Syntax engine identifies invalid email formats, email correction software corrects misspellings and typos, spam trap suppressions, proprietary domain database reviews status of every
email domain, mailbox check predicts if emails will bounce, diagnostic codes categorize reasons why emails are bad, and email delivery metrics monitor how old an email is and when it was last opened.

Image of towerdata email verification
Source: towerdata email verification

20. ValidateEmailAddress.org:

A free email address checker that verifies individual email addresses. Alternatively you can subscribe to their bulk-email address checker at Bulk mail verifier. This is a cloud-based email address checker that removes dead emails, invalid syntax and fake email addresses from your subscriber or email lists.

21. Xverify:

Real-time email address checker and data verification platform. This includes checking at the server to ensure the username is registered at the domain and using their suppression list. Their suppression list has millions of email addresses that are classified as temporary, high risk or complainers. The service can verify all the major consumer email providers including Gmail, Yahoo, AOL and Hotmail. Xverify also offer address verification for the USA and Canada.

22. Valid Email:

Valid Email is a web-based email verification tool that validates your emails to decrease bounce rates and clean up your email lists, ensuring their vitality and the removal of problematic email addresses. Not only checks for syntax errors or domain issues, but also takes into account disposable emails and spam traps, in order to guarantee deliverability. You can even go a step further and validate several emails at once using its bulk service. Furthermore, Valid Email is accessible through an API option, empowering developers to integrate it with contemporary tools through user-friendly documentation. Valid Email offers a generous Free Plan for up to 1000 validations per day. Other pricing plans start at $19,99.

100 free verifications available for new customers. Volume discounts apply depending upon total verifications per month.


Email marketing is an important driver of sales and engagement with visitors and prospects. However, unless you spend time and money on real-time email address verification software and regularly clean your data the effectiveness of your campaigns will suffer. Don’t let this happen as despite the availability of large contact lists quality is still more important than quantity.

Email address checkers are not a luxury, they are essential for any organisation that is serious about email marketing.